Client Impact
25 Years. 40+ Organizations.
One Standard.
Across more than 20 industries, leaders and teams choose this partnership for one reason: it sharpens how you think, how you decide, and how you show up when it matters most.
Our Portfolio
Trusted across industries.
Spanning government, finance, luxury, education, media, healthcare, technology, hospitality, nonprofits, and beyond.
3GimbalsAccuWeatherAmerican AirlinesAmerican Gas AssociationArchitecture, Engineering, and Construction (AEC) ConferenceAvalon FlooringBetMGMBloombergThe BroadBumble and bumbleCedars-Sinai Medical CenterCelebrity CruisesCenter on Global Energy Policy at Columbia | School of International and Public Affairs (SIPA)Centers for Disease Control and PreventionCitiCliniqueColumbia Climate SchoolConstruction InstituteDefense Intelligence AgencyDonerEffectvEisnerAmperELEMIS LondonEpicurean GroupESPNFanDuelFinder.comFreewheel (Comcast)The Fulfillment InstituteFundPlay FoundationGeneva International Centre for Humanitarian Demining (GICHD)GFiberGoldman SachsGrant ThorntonHallmark MediaHourglassHuman Rights WatchIndependent Schools Association of the Central States (ISACS)JFK Millennium PartnersKiehl'sLaGuardia Gateway PartnersLeagueAppsLi & FungLouis VuittonMan VaragonNew York City Public SchoolsPace UniversityRyan HealthSociety for Hospitality and Foodservice Management (SHFM)SodexoSodexo JoyousSodexo Kitchen WorksSodexo Modern RecipeSouthern Association of Independent Schools (SAIS)Southwest Chapter of the American Association of Airport Executives (SWAAAE)TD BankUnion Square Hospitality GroupUnited States Department of StateUnited States Marine CorpsUVA Alumni AssociationValvolineVantage GroupWalton IsaacsonWeWorkThe WICT NetworkWisconsin Academy of Physician Assistants (WAPA)
Client Perspectives
Don't take our word for it. Take theirs.
"Working with Raabia has been transformative. When I began pursuing an executive director role, she guided me through creating a sophisticated portfolio and helped me articulate my leadership story with such authenticity that I advanced to the final round. The real victory was in the journey: Raabia's ability to integrate my strengths while pushing me beyond my comfort zone revealed capabilities I hadn't recognized in myself. Her thoughtful, detailed follow-ups consistently turned insights from our coaching sessions into actionable growth. What sets Raabia apart is her remarkable talent for helping leaders see past their self-imposed limitations. She helped me recognize when I was making decisions from a place of fear rather than possibility. Raabia is more than a coach — she is a strategic partner who combines encouragement with pragmatic guidance, making her an invaluable asset for any leader ready to grow."
W. · Deputy Director, Ryan Health
"Raabia is quite simply the best at what she does. She helped us see where we were shining and where we were falling short of who we wanted to be. She helped us grapple with issues and make fundamental changes that have already started to reshape our business. Then, she developed a detailed process to help us actually make the necessary changes happen. With a rare combination of intellect and soulfulness, she quickly articulated our company's distinct strengths and cultural challenges. And she did it in a way the whole organization understood. I can't imagine this process without her. She is amazingly insightful, thoughtful, passionate, and compassionate. And just as important, she was fun to be with. We're a better company because of Raabia."
J. · Chief Strategy Officer, Avalon Flooring
"Raabia is absolutely fantastic. She has a unique ability to tailor her guidance to you and you only — even to your specific mood that day. She simply gets entrepreneurs and is a steady, calming, and tremendously helpful presence when there is often only craziness elsewhere for founders. Raabia is not only smart and informative in her guidance but also has the bedside manner to deliver it for maximum impact. I wouldn't be where I am today without her, and I have yet to meet someone better at what she does. She's a gem, and any founder would be lucky to work with her."
A. · Founder and Chief Executive Officer, Nothing Special
"I have been working with Raabia for over a year, and she has profoundly influenced my ability to maintain a work-life balance. She is an intelligent, empathic, and thoughtful person who pays attention to every detail, no matter how small. I so look forward to our sessions together as I'm able to confide anything without a sense of any judgment on her part. I have worked with other good coaches throughout my career, but I'll maintain my highest praise for her. Raabia is not only good at what she does; she is a delight to be around. I leave every session with her with improved insight and feeling like a more effective leader and team-builder."
A. · Chief of Strategic Development, Nonprofit
"Raabia is consistent, knowledgeable, articulate, and insightful; she radiates integrity, dependability, genuine caring, and an authentic, sincere, and genuinely unrelenting passion to add value to each life, leader, and organization she engages. Raabia intuits the nuances of effective leadership in any situation and can mentor/advise leaders at all levels — but be forewarned … don't expect easy questions. If you're truly looking to grow as a leader, to get the best from your Team, challenge the status quo, and identify root causes, you may be ready for her."
M. · LtCol, United States Marine Corps
"As an executive in healthcare for the past 15 years, I have participated in many leadership seminars. The coaching program with Raabia was the most effective because it was personalized for me. The result of my strengths assessment was not left for me to decipher, but we analyzed it together, along with a detailed discussion on the daily manifestations of my unique traits. For the first time, I realized that, in order to be effective in any situation, we don't require different personality traits but rather the appropriate calibration of our existing strengths. Finally, Raabia helped me understand the ideal calibration of my strengths and guided me through practical approaches to achieve that equilibrium."
F. · Chief Information Officer, Ryan Health
"My company wanted a personalized leadership development program for our high-performing women leaders. We had high expectations and objectives and wanted something that would fit our company culture and environment. After bringing in Raabia Shafi Consulting, we were not disappointed. Raabia well exceeded our expectations. Every leader and attendant in her program not only had their objectives personally met but also requested additional one-on-one time with Raabia. We look forward to a long and continued partnership with Raabia Shafi Consulting!"
V. · Chief International Strategy Officer, AccuWeather
"It's so incredibly difficult to put into words the service that Raabia provides because she is more than just an executive coach. She is a champion of integrity, of women, of the underdog, of the voiceless. The progress she has helped me make in my professional life is immeasurable, and what she provides in terms of real talk and sound judgment is truly a gift. I'm not certain we'd have the courage to push forward without her unwavering, unyielding, and uncompromising support. Raabia equals Results."
D. · Senior Director of Talent and Human Resources, Walton Isaacson
"Raabia's wealth of knowledge is an amazing asset to anyone looking to level up their business or professional life. She provided me with insights and guidance that I don't think I could have found elsewhere. Even though I work in a fairly niche industry, Raabia was able to take her experience and seamlessly apply it to my work. She also helped me be much more introspective about myself and my professional life, which is still paying dividends to this day. Every conversation caused multiple lightbulbs to go off."
M. · Founder, Pen Cap Online Marketing
"I'd like to give a big shoutout to Raabia Shafi, our fearless leader from a recent Women in Cable Telecommunications (WICT) Rising Leaders Program. I didn't know what to expect going into that week, but I walked out with a treasure trove of friends, networks, and valuable insights. I credit Raabia for all of this — she created a safe space for us to learn new ideas, work through our questions, and identify our blind spots. She's open, engaging, thoughtful, and really funny. Before going to this program, I hadn't really considered working with a professional coach before, but now I'd highly recommend it. So if you're looking to make some major career moves, or maybe just need a professional tune-up, do yourself a favor and check out Raabia Shafi."
J. · Sales Manager, Effectv
"Our management team worked with Raabia over the course of a year to help build a unified approach toward a thriving organizational culture. In the process, she helped individual team members and managers build better communication, tackled thorny areas of accountability and professionalism, and helped drive a series of recommendations around recruitment, retention, and onboarding. She also led a complex, multi-day retreat for 40 global staff members. Raabia was an invaluable consultant throughout the year, providing significant people operations and organizational expertise along with a thoughtful, reasonable voice."
L. · Executive Director, Seeds of Peace
"Several years ago, while working in an Estée Lauder brand, we hired Raabia and her team to present a customer service workshop for a VIP client event we were hosting. Raabia's partnership was a perfect representation of the high level of customer service she was teaching to our clients. Always patient, friendly, and curious, she prepared extensively, so she truly understood our clients and customized her approach to them. Her facilitation style was warm, funny, approachable, and instantly engaging. In short, she was a huge hit. The group loved her, and we loved working with her. I would trust Raabia to work with any of my clients and render amazing results."
M. · Education Director, Bumble and bumble
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